Body/pain point: The mismatch between what a physician prescribes and what insurers cover has created an administrative navigation crisis for the American public. As many as 80% state (that) surprise billing and late billing continue to erode their trust, even when...

Body/pain point: Stop feeling like you are in this situation alone! If you do your own research, it will be abundantly clear to you that every industry is facing the same types of challenges on their road to optimizing AI. The most unifying of the challenges are the...

There are many good products that are not in the blockbuster category but still require and deserve a full commercialization effort. Unfortunately, trying to shoehorn a product into a sales force that is not really set up for success can create real organizational...

You have a well-defined target audience; clear objectives and your content is compelling! Your budget has been carefully allocated, and your sales force has been well trained. In fact, their message delivery has been on point and market share is growing as forecasted....

Your company has always been a source of strength for you and your fellow workers. It seems like it had its own self-sustaining energy source that fed innovation, esprit-de corps and powered excellent customer engagement. Lately however, your dynamic company is...

Have you grown tired, or at least have concerns about repeating the same convention attendance year after year? It’s not surprising if you have some concerns. Manufacturers are often pushed by various societies, large meeting hosts or even customers to attend national...