Specialty Sales Teams
Pharmaceutical/Biotech – Medical Devices – Consumer Healthcare
Caswood offers full service commercial solutions. We can build your brand strategy, your payer strategy and recommend the most efficient launch deployment. Caswood can help identify your brands most critical success factors through research and market assessment to help you optimize promotion and professional engagement.
Caswood’s specialty sales pilot programs are custom built to meet your needs and our contract terms encourage our clients to innovate. We typically recommend the most efficient deployment until ROI is well established but we also provide a base case and expanded case when the circumstances require multiple options.
Caswood complements our specialty sales teams with educational teams to support improved outcomes and safety. Caswood educators can provide patient counseling, patient education and caregiver support. Caswood works within the scope of a regulatory mandated zero tolerance policy to block off-label promotion, so our efforts will always comply with your corporate regulatory policies.
Integrated Support Services
Caswood can electronically augment your promotional campaign to cover areas where personal promotion is not feasible. We can integrate E-Detailing, Telesales, and Mobile Applications into a synchronous channel, supported by professional representation.
Specialty Team Experience
Caswood has teaching hospital affiliations that allow us to gain important understanding of the nuances of positioning specialty products/devices versus the competitive set. We understand the differences in key stakeholder responsibilities and can appropriately segment our message strategy and content accordingly. When required, we have developed customized metrics that directly reflect our client’s core strategy. We continuously survey our clients and their target audience to make organic improvements, turning opportunities into action and building efficiencies over time.