Convention costs eating your marketing budget but not sure about the impact?
Have you grown tired, or at least have concerns about repeating the same convention attendance year after year? It’s not surprising if you have some concerns. Manufacturers are often pushed by various societies, large meeting hosts or even customers to attend national...
Can you afford, or can you afford not to, employ a direct sales force?
Employing a direct sales force is a costly proposition. If you have already run your numbers, you already know that you need to provide an attractive base and a nice bonus package to attract talented and self-motivated sales professionals. The carrying costs also...
Stop wasting perfect marketing execution, sales messaging, and script generation due to coverage denials!
Your team has pinpointed how to address the underserved segment of your market, and your strategy and corresponding sales messaging are on point. You know this to be true because prescriptions have been written and denied. All the work that has taken place to provide...
Mastering the telephone interview
Mastering the Telephone Interview. by, Lisa Cove, RN, MSN, NP ✔ You’ve made it though the resume criteria search. ✔ Your information has been made it through phase one of the interview process. ✔ You get a call from a coordinator...
Caswood Celebrates 25 Years
In December 1995 the pharma company I was working for was purchased and like most of my colleagues in Rochester, NY our jobs were gone. The idea of owning a business had always been present but it wasn’t until then that I seriously contemplated starIng my own...
Persistence is key to businesswoman’s success – El Mensajero
Casamayor said she wasn’t sure what she would do after earning her degree. Upon graduation, though, the university gave her a directory of employers and she began calling every number on the list in alphabetical order, she added.
“Every day, I would call 10 companies until I got to P,” Casamayor said.