Your company has always been a source of strength for you and your fellow workers. It seems like it had its own self-sustaining energy source that fed innovation, esprit-de corps and powered excellent customer engagement. Lately however, your dynamic company is experiencing a bit of lethargy. There is a tremendous amount of uncertainty in the markets, geopolitical unrest and distractions everywhere you turn. Wouldn’t it be great if you could wave a magic wand and everyone would be dialed in and super productive!
Unfortunately, that type of magic does not exist. What if there was a way to touch your decentralized employees or field-based sales team every week for the next 12 weeks, to re-ignite that passion. What if you could remind them with a real human touch, what they do everyday matters. What if you could remind them of your company goals, why those goals are strategic and who wins once they are achieved. What if you had a campaign to parse out collateral material to support that message? You might want to engage them for no other reason than create alignment and remind them their organization cares about them and the purpose of your organization’s mission. You may even want them primmed and focused for an upcoming big event, such as a new product launch, merger, restructuring, etc. If your intuition suggests your employees need your leadership now more than ever before, there is a cost-effective way to reach them, no matter what size your organization is.
Call it an employee engagement campaign! You can customize the outreach with endless possibilities. Let’s imagine there is a national sales meeting coming up in Summer of 2025 and you want to ensure that everyone in the company is tightly aligned about your company’s business goals and strategy. This type of leadership and communication creates a strong internal culture and binds people by what unites them instead of what concerns them. Your employees receive outbound calls in a cadenced rollout. Your employees can receive a call from a real human professional trained to provide specific talking points to deliver a clear message, like thanking them for their latest achievement, reinforcing your company’s top five goals, and the reason those goals are important to supporting growth. The key is to be creative and engaging so your employees are set on their own journey of self-discovery. The calls will be supported by collateral material e-mailed to the employee. The campaign would be designed to roll out the information in stages, like a well-told story that builds to a natural conclusion or ends like a cliff hanger to be answered at the meeting.
There is no substitute for your leadership. The campaign is a teaser and a communication tool that primes the team for your plan of action, in a very intentional way. The campaign also allows for the collection of important survey insights from your team which may also be extremely valuable and need to be addressed. By rolling out this information over several weeks in a carefully curated plan of action, it deemphasizes the stress of getting everyone magically aligned at a 2-day meeting. It fights back against the natural negative backlash to any sudden change by allowing people to gain a comfort level. It creates an environment where employees are ready to coalesce around a central theme.
They understand why it is important so when leadership lays out the entire plan, they can get excited and focused on the goals and the impact on all employees and more importantly, your customers. Caswood (Certified WBENC), is a company that can help you build a positive campaign over a 12-week rollout period. We can staff up to meet your needs whether you have 20 people to support, or thousands to support. We have years of outbound call experience, and our teams are professionally managed in our call center in Fairport NY. Call us and let us help you spread some good will, communicate a sense of purpose and re-engage your team!
The Caswood Group specializes in outsourced commercial solutions for many types of sales organizations in pharmaceutical/healthcare, technology, and consumer products, for the last 27 years.
